Privacy Policy

This Privacy Policy describes how IPMEX Bullion Private Limited ("Bullionkart," "we," "us," or "our") collects, uses, and shares information about you when you visit, register on, or make a purchase through our website www.bullionkart.com(the "Site"), or otherwise interact with us. Bullionkart is engaged in the online sale of precious metals — gold, silver, and platinum bullion — and by using the Site you agree to the collection and use of information in accordance with this Policy.

Bullionkart owns all information collected through the Site and any associated mobile applications. Information collected may be used to contact you about the Site and related services; to monitor, secure, and improve the Site; to measure visitor traffic and geographic reach; to inform you of offers, price alerts, and product availability; and to provide you with a better shopping and delivery experience. This includes sending emails or messages about applicable offers — you may unsubscribe from these at any time.

Some of your information may be shared with and used by third parties who require access to it in order to help us fulfil your order and meet our legal and regulatory obligations — such as courier and secure-logistics partners, payment processors, banks, and verification agencies. Bullionkart does not permit any unauthorised person or organisation to use information collected through the Site.

Bullionkart is not responsible for information collected, shared, or used by any third-party website, payment page, or application that you access through links on the Site or through your own browser or device settings.

Bullionkart reserves the right to disclose your personal information where required to comply with a subpoena, court order, government directive, or other legal process, or to establish, protect, or defend our legal rights — including, where applicable, without prior notice to you.

We may share aggregated or de-identified information, such as demographics and usage statistics, with partners, service providers, or advertisers. Such aggregated data does not identify you personally. Where you contact us by email, SMS, WhatsApp, or phone, we may use those contact details for service updates and marketing communications; you can opt out of marketing communications at any time.

Information We Collect

• Personal Information:When you visit the Site, we collect information about your device, browser, IP address, approximate location, and cookies. We also collect information about the pages and products you view, the site or search term that referred you, and how you interact with the Site.
• Order Information:When you place or attempt to place an order, we collect your name, billing and shipping address, phone number, email address, and payment details. Card and net-banking details are collected and processed by our payment gateway partner(s) directly; Bullionkart does not store full card numbers on its own servers.
• Verification (KYC) Information:Because bullion is a regulated category, orders above prescribed thresholds, or otherwise flagged for verification, may require identity and address proof (such as PAN or government-issued ID) in line with applicable RBI/PMLA and precious-metal trade guidelines. This information is used solely for order verification, fraud prevention, and regulatory compliance, and is retained only as long as required by law.
• Device Information:We collect information about the device used to access the Site, including hardware model, operating system, unique device identifiers, and mobile network information.

How We Use Your Information

• Process and fulfil orders — including payment processing, secure packaging, insured shipment, and providing invoices and order confirmations.
• Verify your identity and screen orders for potential risk, fraud, or regulatory non-compliance, particularly given the high value and regulated nature of bullion transactions.
• Communicate with you about your order, account, price alerts, and customer support requests.
• Provide you with information about our products, live prices, and promotional offers.
• Comply with applicable tax, anti-money-laundering, and precious-metals trade regulations.

How We Share Your Information

• Logistics and secure-transportation partner engaged for delivery of bullion, specifically Sequel Logistics (specialised secure transportation for precious metals).
• Payment gateway providers and banks, solely to process your payment.
• Verification or compliance service providers, where KYC checks are required.
• Professional advisors, regulators, or law-enforcement authorities, where required by subpoena, court order, or applicable law.

Cookies and Tracking Technologies

Cookies are small pieces of information saved by your browser. We use cookies to keep you signed in, remember your preferences, secure the Site, and understand how visitors use it. Bullionkart does not use cookies to sell your personal information to outside parties.

We use Google Analytics (and may use similar tools) to understand Site traffic and improve our services; this may include Display Advertising features such as Google Analytics Demographics and Interest Reporting. You can opt out of interest-based Google advertising through Google's Ads Settings, and you can disable cookies generally through your browser settings, though parts of the Site may not function as intended if you do.

Data Security & Retention

We use reasonable administrative, technical, and physical safeguards — including encryption for payment pages and restricted internal access — to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal and order information for as long as reasonably necessary to fulfil the purposes described in this Policy, including to meet accounting, tax, anti-money-laundering, and other legal or regulatory record-keeping requirements, after which it is securely deleted or anonymised.

Children's Privacy & Your Rights

The Site is not directed to children, and we do not knowingly collect personal information from, or sell bullion products to, children.

If you are an Indian resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted, subject to our legal and regulatory retention obligations (for example, records required under anti-money-laundering rules cannot be deleted before the mandated period). To exercise these rights, please contact us using the details below.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Effective Date" above indicates when this Policy was last revised. We encourage you to review this page periodically.